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No.20 Management System (Sales Promotion, Safety Management)

Together with Ryuwakai magazine which was in-house use, PR magazine "EMPIRE" was also issued in 1972 for the purpose of delivering corporate information outside in order to make Empire Motor's role clear by interchanging communication among local distributors and manufacturers of spare parts and accessories.

New products from spare parts manufacturer should be introduced to local distributors speedy and precisely. Conveying new product information to local distributors is one of the most important roles of the wholesaler.

Educational publications were also issued aiming at prevention of traffic accidents.

Empire Motor participated in "No Traffic Accidents" campaign sponsored by Chuo Police Station twice a year in Spring and Autumn, which started in 1967 and received traffic safety prize every year from the first year, making employees excellent drivers.